News / Fairs

Success of Krustagroup’s Foodservice channel at Expo HIP

The presentation of Krustagroup’s newness for its Foodservice business unit, through its showcookings and conferences, was warmly received by the attendees of the HIP fair in Madrid, the most important convention of the HORECA innovation.


During the exhibition at the HIP 2020 fair in Madrid, the proposals offered by Krustagroup were highlighted in a stand that combined pleasure with business by way of tasting the amazing creations of chefs like Jordi and Albert, who demonstrated that with a product like Krustagroup’s you can prepare all kinds of nouvelle cuisine recipes, conceived taking into consideration the needs of quality and agility that the hospitality sector demands and without losing sight of economic efficiency, essential in a competitive scenario such as the restoration.

As reflected Elías Suárez Garmendia, CEO of Krustagroup, in an interview before the fair where he offered the keys to the new Foodservice Horeca sales channel, Krustagroup’s participation aimed to become the trusted global partner for frozen seafood through Foodservice with a global, flexible and profitable proposal that responds to the realities of business necessities in the restaurant and hotel sector.

The presentation of Foodservice’ newness was warmly received by the V.I.P presence of Alicia Villaruiz (secretary-general of the Ministry of Agriculture, Fisheries and Food), Amador Suárez, Javier Garat and Rocío Bejar, President, secretary-general and secretary-general assistant of CESPESCA, respectively.







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